‘Sausage Royalty’ Rodney Roth of Double R Brand Foods

Neil interviews Rodney Roth, CEO of Double R Brand Foods. Roth shares insights into his family's multi-generational business, starting from his grandfather, a Holocaust survivor and butcher, to his current leadership. The discussion covers the origins of the family business, the success and challenges faced, the introduction of innovative products such as sausage slices, and the importance of marketing and consumer relations. Rodney also talks about his involvement in the community and the role of his sons in continuing the family legacy. The episode is filled with anecdotes about historical figures related to the business and strategic moves that have kept the brand competitive and growing over the years.

 

Double R Brand Foods: https://rrbrandfoods.com/

 

Topics

01:28 Rodney Roth's Family Legacy

04:26 The Rise of Blue Ribbon

05:46 Acquiring Home Smokehouse

07:51 The Role of SMA

11:28 Innovations in Sausage Marketing

15:33 Evolution of Sausage Products

17:03 Challenges in Sausage Production

18:24 Innovation and Consumer Preferences

19:55 Legacy and Family Business

24:07 Community Involvement and Awards

25:31 Future Generations in the Business

28:25 Final Thoughts and Farewell